WHO IS THE CLIENT?
YourLink is committed to improving the lives of seniors. Their mission is to open up the digital world for older Australians to reduce isolation, improve wellbeing and connectedness.
WHAT DO THEY DO?
YourLink co-designs the digital skills programs and strategy, delivers the training for care workers and seniors, provides the devices, data and ongoing support.
WHAT WAS THE BRIEF?
After five years in the market and an evolution in the product offering, YourLink needed an identity refresh that reflected the new business direction and to support the growth across the sector.
WHAT WAS MY ROLE?
To complete a brand audit, provide recommendations, update the identity design and guidelines, marketing and collateral design, UX, website design and production.
WHAT WAS THE OUTCOME?
"It's always a pleasure working with Joel. He is a confident senior designer and brings with him an easy attitude that makes working with him stress free!”
Susan Howarth, Head of Marketing YourLink