Realigning the brand to enhance the digital customer experience
Challenge
MakMak is a growing retail brand and the existing touch points wasn’t aligning with the quality products being sold. The product is premium and the visual branding didn’t reflect this. The other factor was the pandemic and decreasing sales.
Solution
The owner and I developed new collections based on existing product lines to create ‘easy to buy’ packages we could market quickly. A digital strategy was developed which included refreshing the following touch points: newsletter, Instagram, and Facebook profiles. An updated website has been designed.
Results
During the first two quarters of 2021 compared to the previous year, we increased online sales by 44%. The average order value increased by 19% and total orders increased by 19%.