WHO IS THE CLIENT?
MakMak is a an award winning company that specialises in handmade premium macarons and speciality desserts in Sydney.
WHAT DO THEY DO?
MakMak sources the finest ingredients such as Callebaut chocolate, Maldon Sea Salt, and Bombay Sapphire gin for their macarons, 36-hour cookies and cakes. Native Australian ingredients feature such as lemon myrtle and strawberry gum. They sell online, instore and at major food events.
WHAT WAS THE BRIEF?
To increase brand awareness within the market through an identity refresh and to improve the customer online experience.
WHAT WAS MY ROLE?
To evolve the MakMak identity that was initially developed at JSD which includes packaging, newsletter, merchandise, social media and marketing collateral.